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The visibility hierarchy: Why users can’t find what you wrote
The 4 visibility tiers every content designer should know - Perfect instructions buried in a tooltip nobody opens. The visibility hierarchy framework…
Feb 6
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Mansi Goel
User goals vs. user tasks: Why your navigation is confusing
Writing navigation that matches how users think - Learn the goal-task hierarchy framework to diagnose why users can't find things—and what content…
Jan 30
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Mansi Goel
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How to teach AI your brand voice (and stop rewriting every draft)
Prompt engineering for Content Designers
Dec 18, 2025
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Mansi Goel
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The Error Prevention Pyramid: 4 layers from best to last resort
How to fix systems, not just copy
Dec 4, 2025
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Mansi Goel
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The three audiences framework: Writing for everyone at once
How to serve new users, returning users, and power users without cluttering your interface
Nov 27, 2025
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Mansi Goel
1
What native English speakers get wrong about ‘simple’ language
Why your outsider perspective is actually your superpower
Nov 21, 2025
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Mansi Goel
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The if-then-else framework for UX copy decisions
How to make defensible content choices using logic instead of opinion
Nov 14, 2025
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Mansi Goel
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Starting fresh: A bounty of frameworks and systems for Content Designers
A year away, a baby, and a better plan for what comes next
Nov 11, 2025
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Mansi Goel
Concept model vs. Content model: Making sense of the buzzwords
Explore the key differences between concept and content models in UX design, and how to leverage them for better UX outcomes.
Feb 2, 2024
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Mansi Goel
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How I Ensure Consistency with Controlled Vocabulary
Are users feeling confused and lost? Vocabulary might be the culprit. Here’s how to fix—a step-by-step guide to increase content findability.
Dec 6, 2023
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Mansi Goel
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Demystifying WCAG: A Must for Every UX Writer
Your product is not for the disabled. Yes, you should still care.
Oct 6, 2023
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Mansi Goel
Empathy mapping 101 (and practice exercise)
From what is an empathy map to when and how to create one -- this stack covers everything in simple words.
Sep 15, 2023
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Mansi Goel
1
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